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We felt the need to create designs that are bold, elegant, functional, something that creates a statement. Our garments are designed to let you to go from the gym to the street. The colors reflect neutral and earthy tones.


Beast and Beauty Activewear & Gym Gear is designed for those who are serious about body sculpting, fitness and health. We felt the need to create designs that make a statement that is bold, elegant and functional with colours that reflect earthy, neutral tones. Beast and Beauty Aesthetics, stylish gym wear and streetwear will highlight the hard work you put into your health and fitness.

Beast and Beauty was born out of adversity. “There are times in everyone’s life when something constructive is born out of adversity…when things seem so bad that you’ve got to grab your fate by the shoulders and shake it.”

The spirit of Beast and Beauty was born in Port Philip Prison in 2013, and is now taking on the world with the highest quality active wear and gym gear.

When in prison, our founder, Tyler Mitchell, realised he needed to change, and move on from his troubled past.  Tyler has always had a passion for  fitness,  which he has used as an escape and to release happy endorphins into his life, so he chose to plough his life savings into his passion, launching an active wear and gym gear brand that does exactly that!

“Tame your inner Beast – sculpture your Beauty.”


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