Beast & Beauty Activewear + Gym Gear
Beast and Beauty was born at Port Philip Prison in 2013, and is now taking on the world with the highest quality active wear and gym gear.
When in prison, our founder, Tyler Mitchell, realised he needed to change, and move on from his troubled past. Tyler has always had a passion for fitness, which he has used as an escape and to release happy endorphins into his life, so he chose to plough his life savings into his passion, launching an active wear and gym gear brand that does exactly that!
Tyler wanted the brand to be unique and to have a positive effect on the lives of others. Tyler is a strong believer in the Power Of Attraction: If you put in the work, believe in yourself and your dream, you will end up enjoying experience fruits of your labour become reality.
Since leaving prison in 2013, Tyler Mitchell has focused on becoming the best form of himself, and creating Beast & Beauty has enabled him to do this. With Beast & Beauty, Tyler is practising what he preaches: Grinding away in the gym, travelling the world tirelessly to meet suppliers to ensure the highest quality of product, has helped Tyler become the best form of himself, and enabled him to escape a world of drugs and chaos.
Our Activewear & Gym Gear is designed for those who are serious about body sculpting, fitness and health.
We feel the need to create designs that are more bold, elegant, and prestigious, something that creates a statement of luxury within the athletic world. Our products are based upon functional designs, neutral and earthy colours, which allow you to move from the gym to the streets.
We aim to create a statement in each garment, by showcasing what you have put into your physique. Wearing the Beast and Beauty Aesthetic range of products is your way of showing off your hard work and dedication.
Each piece is uniquely engineered to enhance your aesthetics, molding around your physique and enhancing your strong points to pop and stand out, while remaining subtle and sleek in nature.
Beast it out in the gym, showcase your Beauty in the physique and booty enhancing, range of Beast & Beauty products.
Unleash Your Inner Beast – Sculpture Your Beauty
About the Logo
The crown represents the King of the jungle the BEAST. Find the beast within yourself to gain the physical and mental strength to push through your limits to get real results.
The diamond represents the BEAUTY. The Diamond can only be produced when carbon is put under extreme pressures to form the world’s most beautiful gem.
Tag line – Beast and Beauty bases our beliefs on the power of attraction. Think, feel and believe the greatness within you, and watch your life flourish.
Unleash your inner Beast – sculpture your Beauty.
Grinding away in the gym or grinding away through life lessons to become the best form of yourself.